If you’ve ever tried to collect logos from your fancy featured press or the clients who have trusted you for some social proof on your website, you may have run into a littttttle issue: How do you put them on your website while staying on-brand? One way? Just save those JPEG logos as is and […]

A common mistake business owners make when they first start out and in the building phase is trying to be all things to all people. It makes perfect sense. When you are trying to ramp up your business and make the entrepreneur dream happen, it is only natural to try to do whatever you can […]

Hooray for new series day! Today I’m kicking off our brand new video series: The Website Conversion Lab! Think unscripted/off the cuff deep dives into my custom work and conversion brain to give you practical advice you can implement immediately to tweak (or create!) your website pages to increase sales and conversions. And today we […]

Website pages can be long and text-heavy. Especially if you take the time to write out the copy of your website to lead your potential customer through the buyer’s journey like I teach in my signature course, Websites that Convert. While I don’t think long-form copy is the rule, I tend to err on the […]

There’s a whole lot of education out there on how to grow your email list. From freebie lead magnet ideas, to creating a welcome sequence, and engaging your list with consistent newsletters, but there’s one tiny thing that a lot of people forget to focus on: The Opt-In Page. Aka Landing Page. Aka Email Sign […]

Is it really September 5th? Wow. I’m sitting here 8 months and 5 days into 2019 and honestly blown away when I think about what has happened in my business, in our lives, and for our good in such a short amount of time. Ironically, I’m it has taken 8 months into my 8th year […]

As a brand and marketing strategist, nerding out over marketing strategies like leveraging Pinterest for your business and growing an audience organically on Instagram are kinda my thing. But I’ve realized over the past few months that the creative industry has a rather large void when it comes to understanding marketing. We love to talk […]

When I was behind the scenes designing my Showit 5 website, I shared a few peeks of the various lists I tackled along the way to make the new website design come to life on Instagram Stories. At the time, one of my sweet followers asked how I organized the process, so I promised her […]