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Welcome to what many think is the trickiest page of a website: The About Page. Tricky you say? Is it about you? Is it about your customer? Do you need to share your Starbucks order and 10 other favorite things? What really matters on this page? The options are dizzying. Let’s figure it out together! […]

Website School is in session! Time to pull out our Kate Spade school supplies and get a degree in the science of Websites the Convert. The diploma will be pink. And scented. Adds a nice touch, don’t you think?! 😉 Today, we’re starting with the big kahuna: Your Website Home Page. And how to design […]

I am so thrilled today to have one of my dear creative industry pals on the blog! Over the past couple years, I’ve gotten to know Attorney for Creatives, Christina Scalera, and have turned to her contract templates numerous times for my own business to feel confident that all my legal ducks are in a […]