Each and every service or product you sell is individually made up of two important things: Features and Benefits. And you need to clearly have a grip on each for every single thing you sell. In case you don’t fully understand what the difference of benefits vs features is or you need a reminder, I […]

A common mistake business owners make when they first start out and in the building phase is trying to be all things to all people. It makes perfect sense. When you are trying to ramp up your business and make the entrepreneur dream happen, it is only natural to try to do whatever you can […]

Hooray for new series day! Today I’m kicking off our brand new video series: The Website Conversion Lab! Think unscripted/off the cuff deep dives into my custom work and conversion brain to give you practical advice you can implement immediately to tweak (or create!) your website pages to increase sales and conversions. And today we […]